Free playbook
THE CONTENT STRUCTURE PLAYBOOK
The exact frameworks we use to help founders, experts and service businesses make short-form video that actually gets watched. And turns viewers into clients.
No fluff, no filler. Just the same playbook our paying clients pay us to apply for them. Yours free.
What's inside
Frameworks you can use on your next shoot
The playbook breaks down the structures we use across hundreds of pieces of content. Built around what actually works on Reels, Shorts and TikTok in 2026.
The 3-Second Hook Framework
How to stop the scroll without resorting to gimmicks. The opening lines that consistently keep viewers watching past the first three seconds.
The Story Spine
A repeatable structure for organising your message so every video has a clear shape. No more rambling. No more "what was the point of that?"
Packaging That Earns the Click
How to write titles, choose thumbnails, and frame the first frame so the right audience actually opens your content.
The Authority Loop
How to turn one filming session into a month of content that compounds, builds trust, and makes you the obvious choice in your category.
Who this is for
We wrote this for the people who keep asking us the same questions in client calls. If you've ever stared at a camera and wondered what to say, this is the playbook we wish we'd had when we started.
- Founders who want to be on camera but never know what to say
- Service businesses tired of posting content that gets ignored
- Anyone whose videos get views but no enquiries
- People who know content matters but have no system behind it
Built from real client work, not theory
Every framework in this playbook came out of a real problem we hit on a real shoot. We tested them, refined them, and kept the ones that consistently turned content into business. Nothing in here is borrowed wisdom from a Twitter thread.
If you apply even one of the structures inside, your next video will be sharper than your last. That's the bar we set for anything we publish.
Want us to apply this for you?
If you'd rather skip the DIY, our content days build a month of structured, on-brand video in a single shoot. Let's talk.
Get in Touch